Priority B: the essential serum for skin rejuvenation
Priority B is an essential serum fortified with 15% Niacinamide (Vitamin B3). It is the latest ingredient hailed by skin professionals to rejuvenate and strengthen skin against a broad range of skin conditions including dryness, pigmentation and excess sebum. It is thought of as the great 'multitasking" cosmeceutical and is suitable for all skin types.
Key ingredients and benefits
Niacinamide
Boosts skin immunity. the natural protective mechanism (immunity) of the skin is suppressed by sunlight. studies indicate that daily topical niacinamide reduces the risk of skin malignancies from UV exposure.
Reduces the appearance of hyperpigmentation
Suppresses excess oil production in acne sufferers by regulating the oil glands and minimising inflammation.
Stimulates collagen production
Topical vitamin B3 prevents melanin transfer from the melanocyte to the keratinocytes. In a recent clinical study of 120 women over 28 days there was a significant reduction of sunspots and hyperpigmentation. Unlike ingredients such as hydroquinone, vitamin B can be used over large areas for extended periods without the risk of toxicity.
Strengthens the stratum corneum and increases hydration. Clinical studies have shown that niacinamide increases the production of the skin's natural ceramides in the stratum corneum. Ceramides lubricate and protect the skin from moisture loss (TEWL).
Vitamin B is ideal for irritated skin and following clinical treatments. due to increased ceramides, the outer layer is more robust, providing an improved barrier to attack from pollution, chemicals and other irritants. Uneven skin tone, redness and general irritation are minimised.
Canadian Willowherb
Canadian Willowherb is a multifunctional active containing the bioactive molecule oenothein B. Its primary function is as a non-steroidal anti-irritant. In vitro experiments have demonstrated a strong antioxidant, free radical scavenging ability. In addition, Canadian Willowherb shows antibacterial activity. Its anti-irritant and redness reduction properties have been clinically demonstrated, showing a strong reduction of skin redness induced by chemicals or UV exposure within 30 minutes of use.
Directions for use
Apply one pump every evening to the face and neck prior to moisturising
Following clinical procedures which may have produced inflamed skin, apply Priority-B serum twice daily, prior to Recover Balm or Occlusiderm.